A recent article discusses PodcastOne chairman Norman Pattiz, who recently announced the results of cutting edge marketing brand research. The study was conducted by the Edison Research company. You can find the article here, for a reference point:
Edison Research carried out three studies, in order to explore the advertising power of podcasts. This was conducted using five big brands. The results concluded that people were receptive to these ads via PodCast, and had an increased desire to buy the product. This was a win for both Norman Pattiz and Edison Research.
The results will hopefully aid in advertising and marketing campaigns. More excitedly, this shows that the “radio” or a form of it, at least, still survives to this day. That’s good news for those who love tuning in to their traditional radio stations. The hybrid of old fashioned radio with a new means of listening provides an intoxicating and unique experience for the ears to behold.
According to Bloomberg, Norman Pattiz is the director and founder of PodCast One. A pioneer in the industry, Norman has over 40 years of experience in the radio business. Combining his old school radio expertise with a new world savvy, there’s not much he can’t get done, as evidenced by the studies conducted by Edison Research that prove PodCasting is an effective way to reach an audience.
Norman is as innovative as he is hard working, believing you should always be the first one to work and the last one to leave.
Considering his industrious nature, it’s no surprise that Norman has won many prestigious awards in the industry. Pattiz has been inducted into the National Radio Hall of Fame.
In addition, he won the coveted Giants of Broadcasting Award In addition, PodCastOne is the leading PodCast company, delivering podcasts on the regular to thousands of people in the US and beyond. In fact, he’s reached people far in wide, forming stations like “Middle East Broadcasting,” “Radio Free Europe.” This is just an example of his radio expertise.
He doesn’t only do radio: Norman is a part of the Council of Foreign Relations, ss well as the Pacific Council on International Relations.
Norman has a wife, whom he has been married to for over 30 years. He currently resides in California. You can connect with Norman on LinkedIn, Facebook and Twitter. He also has a website.