Importance of advertising by José Henrique Borghi of Brazilian ad agency Mullen Lowe

Advertising is the single most popular means of product marketing. It is the most reliable means through which business owners hope to reach new clients as well as promoting their merchandise. The advertising industry is undergoing a revolution especially with the new technology which has largely changed the way advertisements are rolled out. Nowadays businesses do not necessarily need to use the conventional means of advertising. There are numerous digital platforms that taking over and they are more efficient and effective than the traditional means and more information click here.

Today a huge percentage of people use their mobile devices to access almost everything. The online versions of the dailies are appreciated more than people buying the newspaper from a vendor. Google and Facebook have also come with a mechanism where your ad can be put up and reach almost every user on these sites. It is actually an interesting time to be in this field. However, advertising is not about putting out some content. The big questions are what do you put out, what will be the content, and who do you target with the ad. The content of the ad is probably the single most important aspect of an advert. The intention of any advertiser is to reach to as many people as possible while at the same time capturing the minds and make them purchase your merchandise and learn more about Borghi.


José Henrique Borghi

José Henrique Borghi is a prominent advertiser in Brazil. He runs the Mullen Lowe advertising agency as a managing partner. José Henrique Borghi is reputed advertiser owing to his sense of creativity that makes him produce adverts that augur well with the needs of clients. José Henrique Borghi handles advertisements jobs for numerous Brazilian companies as well as some from outside Brazil. He handles his clients’ jobs with care and always prioritizes quality. He is indeed a hero in the Brazilian marketing industry and Borghi’s lacrosse camp.