Most people take their fashion cues from celebrities and other well styled individuals. Kate Hudson has been an icon of high fashion for years. Since becoming the recognizable face and voice of Fabletics, Kate is emulated for her excellent fashion selections in athleisure wear. Fabletics has made a name in the women’s athletic attire market. Customers are becoming savvy and are demanding better garments for their money. Most fashion brands are either top quality for high prices, or low quality for the lower price tags. Kate Hudson found that trend unacceptable. She expects high quality clothing at affordable costs. This is the foundation of Fabletics ongoing and growing success.
The story of Fabletics is a promising one. This brand desires to give customers an unparalleled personal shopping experience. The brand came up with their quick and highly informative Lifestyle Quiz that is offered on their user friendly webpage. The customers answer smart short questions regarding their measurements, activity level, individual color preferences and clothing style likes. This smart computer system store all inputted data for future clothing recommendations every time a customer user logs onto the online store site. Consequently, customers discover that they are better able to pick clothing styles that suit their figure, and colors that match their unique complexions and hair colors.
This fun Lifestyle Quiz is not hard to do, and customers benefit in many ways. Instead of always choosing the wrong designs, colors and sizes, the stored personal preference data aids the customer in exceptionally individual shopping selections. The site will even bring up compatible inventory selections in a format that customers can easily purchase. The site will automatically ship the purchase directly to the customer. All of this customer data is used to stock the store inventory. This reverse showroom set up allows for a customer picked inventory that obviously sells better. The store may change their inventory stockpile multiple times when customer preferences change.
Along with innovative computerized shopping experiences that rival personal shops, Fabletics offer these services and terrific clothing options at little cost. There are often specials that allow customers to get to know the brand. It appears that this marketing strategy is paying off dramatically. Now, Fabletics line athleisure wear can be easily found on the huge marketing online platform known as Amazon. Sales are soaring, and Kate Hudson and partners are continuing to surprise business experts on fashion marketing.