Lori Senecal Explains the Three Objectives of a Successful Advertising Campaign

Lori Senecal is known for being the Global CEO of Crispin Porter + Bogusky. She is also known for heading Kirshenbaum Bond Senecal and Partners. Lori Senecal has also headed the New York Office of Mccann Erickson, as well as their TAG Ideation Program. Lori Senecal has had a great career and has received many awards and recognitions in the media. Not only that, but many of the companies she has headed have achieved awards because of her.

When it comes to marketing, nobody can beat Lori Senecal. She is known for being a marketing and advertising genius. Here is some advice that businesses should take from Lori Senecal.

There are three things that you need to take into account as your goals when you run an advertising campaign. First of all, you need to make sure that your campaign reaches the right audience. You need to carefully select your audience. Second, you need to make sure that you have the right message that gets your point across. Finally, the message has to be such that it will motivate your audience to take action and do whatever you want them to do.

With social media advertising, all of this is possible. Facebook lets advertisers choose the audience that they want to show their ads to. Images are used in social media advertising campaigns, and they are truly important. Images can help you get the message across to your audience. The right image can direct the flow of the message. The saying that a picture is worth a thousand words holds true in advertising as well.

According to PRNewswire, brands are creating campaigns that help engage their viewers. Virtual reality is a hot trend. Any advertisement that features real humans is a great way to engage viewers. Videos can be set in the third dimension in order to get more engagement.

Lori Senecal studied at McGill University and received her Bachelor of Commerce in Marketing and Advertising there. Lori has received many awards, such as being named as one of the most creative people in 2017 and being named as one of four of the top executives to watch in 2016. Check out her website lorisenecalglobalceo.com

Reference: http://www.gcreport.com/curious-storied-career-lori-senecal-global-ceo/

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