JD.com, a Chinese giant e-commerce platform announced a recent partnership with Ruyi, a fashion and textile conglomerate. The partnership kicks off with an exciting note as they offer a joint sponsorship to the BFC/GQ Designer Menswear Fund. British GQ, a leading men’s magazine in association with British Fashion Council launched The Designer Menswear Fund in 2013. The objective was to support the talented British-based menswear designers with potential commercial growth to transit from emerging creative businesses to international fashion brands. The sponsorship agreement will see Jingdong and Ruyi become part of the sector experts panel that will give the winning designer with £150,000 financial support and addition of £50,000 worth of professional and consultation services and high-level business mentoring.
Participating designers will benefit from Ruyi and JD.com resources when reaching out to Chinese growing men’s fashion market. According to the editor of British GQ and the chairman of BFC Menswear, Dylan Jones, they are delighted to reinstate the BFC/GQ Designer Menswear Fund. Jones thanked Ruyi and JD.com for the two-year sponsorship to assist the emerging brilliant menswear designers. He added that the last designer to win the fund was Craig Green, and since the time, his business has expanded. According to the president of JD International Fashion, Xia Ding, the joint sponsorship is an example of how JD.com is working with partners inside and outside of China creating new links in the international fashion industry.
He adds that the Chinese people increasingly recognize the UK as an international fashion centre whereby Yingdong is the most reliable channel for British designers to connect with Chinese consumers. As said by Francis Srun, the Executive president of Ruyi International Group, his organization is pleased to actualize their partnership with JD.com with the end goal to support the British designers to access the Chinese market. Srun noted that Ruyi’s extensive range of international brands is working closely with Yingdong, and they are confident that the network will offer strong support to the designers associated with BFC/GQ Designer Menswear Fund. Besides, JD.com and Ruyi have a variety of joint initiatives in e-commerce and offline retail.