Roc Nation has been around since so many of us have been so little. We all can remember Jay-Z and the infamous “The Roc” statement. However, Roc Nation has come a long way since those days of just throwing up the sign and running the music scene. Desiree Perez has been along for the ride for just as long as the beginning of the organization. Desiree has been awarded the Executive of the Year Award at the 1019 Billboard Awards. She has been noted as being a dedicated, fearless and extremely fair humanitarian.
Desiree Perez has always focused on the aspect of not only gaining the success but also giving back to the community at the same time. In that same breath she has never wanted to be the face of the company. As one of the founding members of Roc Nation she has stood her ground and always stood up for what is right and tells everyone exactly when they are wrong. Roc Nation is over 70% women and Desiree prides herself on these numbers. She has stated numerous time that women are unappreciated and undocumented in the workplace. She has created a safe and equal workspace for women in the music industry.
We all must face the fact that the music industry is a male dominated business, but since the beginning there has always been the fire in Desiree to allow women to reach their full potential. Desiree ensures that the day to day activities of the company run smoothly as well as the promotions and marketing division are run like a sewing machine. These are things that are so important in the careers of all of the artists that are managed by the label.
Roc Nation is one of the largest labels in North America and Desiree Perez has worked with the likes of everyone and understands the need for the organization and the pride to care for the content as well as the supporters. This is the reason that she is one of the best and deserves to be celebrated and rewarded. We cannot wait to see what comes from this powerhouse in the upcoming years. Refer to this page for additional information.