Lori Senecal Explains the Three Objectives of a Successful Advertising Campaign

Lori Senecal is known for being the Global CEO of Crispin Porter + Bogusky. She is also known for heading Kirshenbaum Bond Senecal and Partners. Lori Senecal has also headed the New York Office of Mccann Erickson, as well as their TAG Ideation Program. Lori Senecal has had a great career and has received many awards and recognitions in the media. Not only that, but many of the companies she has headed have achieved awards because of her.

When it comes to marketing, nobody can beat Lori Senecal. She is known for being a marketing and advertising genius. Here is some advice that businesses should take from Lori Senecal.

There are three things that you need to take into account as your goals when you run an advertising campaign. First of all, you need to make sure that your campaign reaches the right audience. You need to carefully select your audience. Second, you need to make sure that you have the right message that gets your point across. Finally, the message has to be such that it will motivate your audience to take action and do whatever you want them to do.

With social media advertising, all of this is possible. Facebook lets advertisers choose the audience that they want to show their ads to. Images are used in social media advertising campaigns, and they are truly important. Images can help you get the message across to your audience. The right image can direct the flow of the message. The saying that a picture is worth a thousand words holds true in advertising as well.

According to PRNewswire, brands are creating campaigns that help engage their viewers. Virtual reality is a hot trend. Any advertisement that features real humans is a great way to engage viewers. Videos can be set in the third dimension in order to get more engagement.

Lori Senecal studied at McGill University and received her Bachelor of Commerce in Marketing and Advertising there. Lori has received many awards, such as being named as one of the most creative people in 2017 and being named as one of four of the top executives to watch in 2016. Check out her website lorisenecalglobalceo.com

Reference: http://www.gcreport.com/curious-storied-career-lori-senecal-global-ceo/

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Lacey And Larkin Frontera Fund On The Daca Program Hazard

DACA which in full means the Deferred Action for Childhood Arrival is a program that helps undocumented youth who meat a particular prerequisite to evade deportation. It also helps the child get the opportunity to work in the USA under a renewable contract viable in two years. The youths are also able to access a social security number. The program also allows these youth to access in-state-tuition fees. They can also acquire a driver’s license at some time. However, with all the good and apparent intentions of the DACA movement, there are still people who cannot stand the change.


In recent events, Texas Attorney General Ken Paxton addressed President Donald Trump through a letter in regards to DACA program. They wanted a phasing off in which new implications of the movement were not a consideration, and the renewal of their policies would lack recognition also. The Attorney general got a backing from nine other Attorneys generals and a governor. There was later on a meeting held by the members of the Hispanic caucus and the secretary of homeland. The discussions that followed were in the state by which DACA movement was being jeopardized being legal cases that had been brought forward challenging the program.


DACA program has been able to change lives and make a positive impact that has helped both America and the foreigners in the program. DACA alumni make contributions worth millions of dollars to universities and colleges countrywide. For them, showing compassion and concern to the new people in the program helps in keeping the movement strong. Collected statistics show that over ninety percent of DACA beneficiaries are responsible citizens who work and study contributing to the betterment of the country. These individuals are high taxpayers since most of them have advanced to high levels of their education. They make a significant contribution to the growth of the economy of the country. Some of them have invested thousands of dollars in businesses which located within the state, and they have created job opportunities through these setups. Others have bought assets worth millions including homes in the country. The success of the program is evidently all over, and people are living and attesting to the success of DACA movement.


The Lacey and Larking Frontera Fund is one of the organizations that fully support and endorse the DACA movement. Lacey and Larking started the Lacey and Larking foundation. The two journalists arrested on unfair grounds and later aligned in court but the truth came out, and they made it out with a hefty monetary compensation which they choose to put on a right course. They assist in the fight to preserving DACA movement.


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OSI Group president, David McDonald


OSI Group is one of the global companies, which is making great strides ahead. The company has various branches in different parts of the world such as in United states, Europe as well as China. The company has a variety of amazing features making it grow fast. What are these features? OSI Group has an excellent global network as well as good local management teams. The local management team have a greater understanding of the cultures as well as tastes of their respective consumers enhancing the company’s growth. In this work, we will examine the OSI Group president, David McDonald.

David McDonald’s education and work background

David McDonald was awarded a bachelor’s degree in animal science at Iowa state university in 1987. He then began working with the OSI groups. He has worked in various capacities such as the project manager, member of company directors and he rose up to its president. He also serves at the American meat institute as the chairman of the board of directors. Moreover, he has been an independent director in Marfrig global foods S.A.

OSI group’s sustainability

One of the things he has done to improve the firms sustainability is enhancing the teamwork between the company’s in house team and managers in every region. The managers gather information about their local consumer’s tastes as well as cultures. They then share the data with the in house team who then manufacture the products that fit those preferences. It has greatly helped in enhancing sustainability as understanding the customers preference is the key thing in every business. He also engaged other manufacturers to assist in developing processes that will enhance food safety and quality. And also monitoring how the agricultural suppliers are growing their products. In the effort to improve the companies sustainability he has also announced the acquisition of Baho food company.

Acquisition of Baho food

In a bid to grow the OSI Group the president declared the acquisition of Baho food. A Dutch company, which manufactures, snacks among other foods. What does he has to say about it? McDonald says that the acquisition will greatly grow the business especially in Europe. And also he says that the workers of Baho food processing company have great expertise. Hence he is going to retain them as their experiences and expertise will help in enhancing the service delivery to the consumers.


President McDonald has greatly contributed to the growth of the OSI group and enhancing its sustainability. It is the leading processing company globally with branches in USA, Europe and china. It has operated in china for more than 20 years with their celebration in September 2012 marking 20 years since its inception in China.

His LinkedIn Profile: https://www.linkedin.com/in/david-mcdonald-a1b1137

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Fabletics Personal Shop Experience and Amazon Convenience

Most people take their fashion cues from celebrities and other well styled individuals. Kate Hudson has been an icon of high fashion for years. Since becoming the recognizable face and voice of Fabletics, Kate is emulated for her excellent fashion selections in athleisure wear. Fabletics has made a name in the women’s athletic attire market. Customers are becoming savvy and are demanding better garments for their money. Most fashion brands are either top quality for high prices, or low quality for the lower price tags. Kate Hudson found that trend unacceptable. She expects high quality clothing at affordable costs. This is the foundation of Fabletics ongoing and growing success.


The story of Fabletics is a promising one. This brand desires to give customers an unparalleled personal shopping experience. The brand came up with their quick and highly informative Lifestyle Quiz that is offered on their user friendly webpage. The customers answer smart short questions regarding their measurements, activity level, individual color preferences and clothing style likes. This smart computer system store all inputted data for future clothing recommendations every time a customer user logs onto the online store site. Consequently, customers discover that they are better able to pick clothing styles that suit their figure, and colors that match their unique complexions and hair colors.


This fun Lifestyle Quiz is not hard to do, and customers benefit in many ways. Instead of always choosing the wrong designs, colors and sizes, the stored personal preference data aids the customer in exceptionally individual shopping selections. The site will even bring up compatible inventory selections in a format that customers can easily purchase. The site will automatically ship the purchase directly to the customer. All of this customer data is used to stock the store inventory. This reverse showroom set up allows for a customer picked inventory that obviously sells better. The store may change their inventory stockpile multiple times when customer preferences change.


Along with innovative computerized shopping experiences that rival personal shops, Fabletics offer these services and terrific clothing options at little cost. There are often specials that allow customers to get to know the brand. It appears that this marketing strategy is paying off dramatically. Now, Fabletics line athleisure wear can be easily found on the huge marketing online platform known as Amazon. Sales are soaring, and Kate Hudson and partners are continuing to surprise business experts on fashion marketing.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

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Equities First Holdings

Equities work became one of the most innovative when it was using stock based loans, which gave them a more and more income. The first holdings for this started in early to mid 2002, at first the company was determined to offer lending to its consumers all over the world. For the last 14 years the branches for this company thicken and it was all because of these company overseas, it managed to receive a whopping 1.4 billion dollars.So of course this company keeps its momentum going and it soon becomes the largest bank leading all of the others in the dust.One of the companies overseas was London, one of the most major financial within the borders of Europe, many companies leading the market list their stocks within this giant company.They were collateral as per the agreement loan they signed for,which in turn showed Equities holdings it offers were a fixed interest.

Overall, These financial tool being used by the government offer a non-recourse in low cost of funds.

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The Contributions Of Eric Lefkofsky In The Fields Of Research And Healthcare

The increases in healthcare costs are mainly due to more expensive and intense care. The main cause is the aging and growing population, although diabetes and the cost of pharmaceutical had an effect. An increase of 8.5 percent was attributed to the rise of neck and low back pain. The increase for disease care increased from $258 billion a year to $697 billion. This was despite the utilization decrease resulting in a $201 billion savings, and shorter hospital stays.

The high price of drugs has already been justified, and the savings must come from other sources, like the prevention of hospitalization. The cuts are not having enough of an effect on the cost of healthcare. Some believe the value attained with the spending is worth the cost. Future research regarding the value associated with healthcare spending is becoming essential, and people are starting to question the current costs.

Tempus is a company focused on Technology, and was co-founded by Eric Lefkofsky. Their operating system was designed to help in the battle against cancer. He is additionally one of the founders of Lightbank, a company investing in disruptive technologies. He is also well known as the Chairman and one of the founders of Groupon, the e-commerce global marketplace. Eric Lefkofsky was additionally one of the founders for Uptake Technologies, specializing in a predictive analytics platform for the biggest industries in the world, Mediaocean, a business providing integrated media procurement technology, and Echo Global Logistics, a firm concentrating on logistics and transportation outsourcing.

The Lefkofsky Family Foundation was created by Eric Lefkofsky in 2006. This charitable foundation focuses on enhancing lives within the community by using high-impact initiatives. His wife Liz also serves the foundation. Eric Lefkofsky is well known throughout the Chicago area and serves some of the most prominent charities and establishments. His education was received at the University of Michigan, and he earned his Juris Doctor at the University’s Law School. His work through Tempus has been responsible for many of the differences made by technology regarding the availability of clinical and molecular data. This has been extremely useful for the research and treatment of cancer.

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Preparing For Your Lifeline Screening

Most people take their good health for granted. Many fail to go to their doctors regularly. They don’t schedule an appointment to see their neighborhood physicians unless they are experiencing symptoms.

Otherwise, as long as they feel healthy, they figure they’re OK. It’s a potentially flawed and complacent way of thinking due to the fact that many serious health conditions generally have little if any symptoms in the beginning stages. Medically speaking, the earlier a dangerous health condition is discovered and diagnosed, the more likely the physician’s chances are of controlling and curing the condition.

Enter Lifeline Screening. Lifeline Screening offers a number of tests and screenings purposely designed to result in a complete review of exactly how one’s body is doing. Blood testing is done for lipid levels as in glucose testing for diabetes.

Cardiovascular testing is included because it is deemed essential. After all, atrial fibrillation, an irregular heartbeat, can actually cause blood clots which can cause a stroke. This potential health issue can be discovered via the use of an electrocardiograph.

An ultrasound test allows the physician to “see” into the patient’s body and see the patient’s blood flowing through the patient’s arteries. This allows the doctor to locate blockages and even evaluate bone density for osteoporosis. Fortunately for concerned parties, it’s easy to schedule a timely appointment with Lifeline Screening.

Many feel that Lifeline Screening is a lot more convenient than having to get a referral through one’s primary physician. The referral could take weeks. Lifeline prices are reportedly affordable, too.

When a patient sets an appointment, the Lifeline phone receptionist will also provide the patient with specific information on what needs to be done in order to ensure the very best results from the screenings and tests. A blood test, for example, requires a patient to fast for between six and 12 hours prior to his/her arrival. One should also consume enough water to keep hydrated.

Test subjects will have to raise their tops for certain examinations such as the ultrasound, electrocardiograph. Patients are also advised to wear loose-fitting, comfortable clothing to the screening. Females should wear a loose-fitting top or blouse and slacks. Males should wear a sports shirt and pants. Following the completion of the Lifeline Screening, patients are provided with a summary of the results which can be shared with one’s personal physician.

Read more on dialdish.com.

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Mr. Dondero Achievements to Facilitating All Aspects of Development

The President of Highland Capital Management (HCM), Mr. Dondero also the Co-founder of the firm has a long time experience for over thirty years in equity and credit markets. The firm’s objectives are to facilitate firms achieve high yields and reshape distressed investments. Highland Capital has always been the pioneer in coming up with the Collateralized Loan Obligation (CLO) market and improving the credit solutions for various institutions and the retail investors wherever they are and needs help all over the world under Mr. Dondero’s administration.

HCM offers various institutions who want to grow with separate accounts, REITs, CLOs, mutual funds, private equity funds and also the hedge funds. Mr. Dondero is a dedicated philanthropist who is the chairman of the NexBank, CCS medical and Cornerstone Healthcare. His membership positions include being a member of the MGM studios and the American Banknote.

Mr. Dondero has always been supporting education ambitions, general public policies, and even the veterans’ affairs. He was also involved in coming up with the GIC subsidiary of Protective Life the same year they founded the HCM, 1993. At the GIC he made a remarkable measure where he helped the organization from initiation to more than $2B between 1989 and 1993. His mandate led him to become a corporate bond analyst and later on the American Express manager of portfolio He debuted his career in the year 1994 as an analyst in the Morgan Guaranty training program. Mr. Dondero studied at the Virginia University where he got honors in Beta Gamma Sigma, Beta Alpha Psi, previously obtained dual majors in finance and accounting from the McIntire School of Commerce. His skills did not come easy as he had studied early enough with much dedication where had achieved Certified Management Accountant (CMA), Certified Public Accountant (CPA), and Chartered Financial Analyst (CFA) before he enrolled to the higher levels of education as stated above.

In his role in the healthcare sector, he manages more than $2.3 billion worth of assets for institutions and the mutual funds. He is also expected to assume the role of the manager in the NexPoint Capital with the help of Michael Gregory who is the Managing Director and MR Dondero as the president.

Dallas residents will never forget him as a result of his efforts by partnering with many organizations and firms to improve their lives, Recently, MR Dondero has announced a grant of $1 Million Grant from Highland Capital to complete The Family Places with a $16.5 Million Capital Campaign.

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Whitney Wolfe Changes Dating Apps, Gets Married and Becomes Mogul

The dating app industry may have never seen a dating app mogul, but it appears that Whitney Wolfe is definitely on her way to becoming one. After a company like Match.com made an offer for as much as four hundred million dollars to buy Bumble it became obvious that Whitney Wolfe would be someone that could really thrive in the dating app community.The recent Bumble app CEO got married recently in southern Italy, and many of the Bumble users have become acquainted with the app because they are seeing pictures of her wedding. Lots of people are discovering this app for the first time because her wedding has gained so much attention. This attention that has been given to her wedding is courtesy of well-known magazines like Vogue.

The Huffington Post and Harper’s Bazaar also reported on the Whirlwind wedding that appeared to be majestic and very much like a fairytale for the dating app princess. Whitney Wolfe has shown the world that she is a true business leader, and she is doing exactly what business leaders do. Whitney Wolfe is on the go, and she is making the next step. She is not resting on her laurels and dwelling in the success that has become the 20 million user Bumble dating app. To the contrary, Whitney Wolfe has already set her sights on bigger and brighter things. She is taking the time to really pull together ideals from her staff. She is looking at research and working on those ways to develop a brand that can stand out from the competition. No small amount of competition when it comes to dating apps.

This is evident. The reality, however, is that Whitney Wolfe is taking the world by storm. She is creating a unique app for herself. This gives her the ability to really build a better presence as she works towards doing more with her company. Our individuality makes her someone that people pay attention to. This makes her a person that continues to aim for the sky because people are paying attention. She is not simply lurking in the background as her app goes on autopilot. Whitney Wolfe is connecting with users and finding out what they want from Bumble. She is doing her best to make this a company that people will still remember 10 or 20 years from today. Whitney Wolfe is searching for longevity.

Source of the article : http://www.theknotnews.com/bumble-founder-marries-italy-22556

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The Vision of Borie Development Becomes a Reality

According to the article on Manta.com, the Boraie Development Company was founded in 1986 by Omar Boraie, and it’s categorized under warehouses and buildings. It is a private company located in Brunswick, NJ. Also, it has around 35 employees who have helped to bring the company’s vision to reality. Currently, the company generates an annual revenue of about 9,279,614. Boraie offers some services in real estate markets such as property management, real estate development, sales, and marketing.

According to the company’s website Boraie.com, the employees of Boraie have always worked hard to ensure clients receive the best services and also to have the best and quality properties. On the other hand, Boraie has always ensured it worked with visionary architects, contractors that can meet deadlines and strong financial institutions that support it thus enabled them to become successful. Omar started Boraie Development Company to rebuild New Jersey and that has come to be a reality taking a look at the properties he owns and how successful he has become. For more details visit Fundacity.

According to the article in the New Jersey Stage, at times, the Boraie Company always tries to give back to the people for instance, during the summer they ensure they sponsor the best series to offer free summer movies series. They offer free tickets to enable youths, family members, and other people can have fun during summer by watching the best and favorite movies. The State Theatre is one of the best venues in history that Boraie has been able to offer for viewing of these movies. Most people find watching movies in theatres to be fun during the summer thus Boraie takes this opportunity to offer them free tickets.

That offer enables people from all backgrounds to enjoy their summer in the best way possible by watching the best series. Most families always turn up for such events, making it the best summer holidays. People who love watching movies during this season always get the best experience watching movies by use of an HD cinema projection that is modern and contains a Barco projector, 46’Stewart film screen, and digital surroundings. People get the best experience, especially when viewing it from the balcony or downstairs without having any challenges. For more details visit Central Jersey Working Moms.

Omar Boraie has the best properties that have made New Jersey the best place for any kind of activity. That is because there is space to carry out professional activities such as law firms and offices. Through the company, the required development has been achieved resulting in its success. As years go by, Boraie continues to earn more revenue and possessing more properties that have helped other people carry out their activities easily. Omar had a vision for New Jersey, which has become a reality to him and the community.

Click here: http://www.boraie.com/

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