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Omnichannel Retail: What It Is and Why It’s Important

According to Leonard, omnichannel retail allows consumers to access products from multiple channels (online, in-store, and mobile apps) simultaneously. This will enable retailers to reach consumers where they are and when they are most likely to be interested in buying a product.

Steve Lesnard - Global Chief Brand Officer @ Sephora - Crunchbase Person Profile

Omnichannel also allows retailers to personalize the shopping experience for each customer. This means that customers can find products that fit their needs precisely without having to go through many searched results or browse through many irrelevant products.

Steve Lesnard (The North Face, Nike) on Leveraging Consumer Insights to Drive Product Innovation - YouTube

Finally, omnichannel retail offers retailers opportunities to increase their sales volume and margins by offering more diverse product lines and creating more customer relationships. By interacting with customers personally, retailers can build loyalty among customers that will lead them back to the store time and time again.

The Future of Sephora’s Global Chief Brand Officer Steve Leonard Sephora has been a global player for years, and its Chief Brand Officer is well-known for his expertise in all things beauty, including his work with Sephora Beauty Insider.

He’s most known for his efforts to bring the brand into the digital age, and his goals for Sephora include making it easier for customers to find the products they’re looking for, whether they’re shopping in-store or online. Refer to this article to learn more.

Leonard also wants to ensure that Sephora has a presence on all platforms – desktop, mobile, and app – so that customers can find whatever they need from the company anytime. Leonard’s dedication to customer service is evident in everything he does at Sephora. He plans to keep putting the customer first by developing innovative products and services that make shopping easy and fun.